The bottom line
'We' are smarter than 'me'. The central premise of this assumption is that large groups of people ('We') can, and should, make a fantastic resource site to foster responsible consumption habits in our daily life, economy, industries.
What does it mean?
Let's look at some examples:
- Green architects have a lot to say about current households, the used materials, the sustainability of the building process. In return for much greater reach and impact, they are giving up the self-promotion attitude, and lecture people on green buildings.
- Consumers are increasingly turning to Internet discussion groups to learn more about biological agriculture, traditional foods, and as a result are participating with producers more actively (in some cases much more actively) in decisions regarding their consumption.
Observers described this process with the term cocreation of value, or crowdsourcing. While they extol the power of communities, they also points out this current possibility, that with today's technologies, we can build a 'network book' able to answer much more questions that traditional ones. That's what we aim to.
The process
Observers, students, faculty as well as leaders, authors, and experts from any fields that are popularizing eco-savvy concepts are invited to harness the power of community.